Florian Fiechter
User Experience Strategy and Leadership
+41 79 601 48 41
Rütistrasse 38, 4103 Bottingen (CH)
Birthday
15. November 1977
Innovative and results-oriented UX enthusiast with a proven track record of driving impactful strategies in alignment with organizational objectives. Passionate about fostering collaborative environments to deliver superior products and services that exceed user expectations. Adept at leveraging user-centric approaches to enhance customer experiences, increase revenue, and reduce costs. Skilled in leading cross-functional teams and implementing meaningful metrics to measure UX impact effectively.
Work History
February 2022 - Now
Head of UX, Art Basel, Basel
​
Performing global research, shaping UX strategies, metrics, and capabilities at Art Basel for industry leadership and user-centric innovation.
November 2021 - Januar 2022
Customer Experience Lead, PostLogistics, Post CH AG, Bern
​
Guided and mentored CX and Product teams, crafted comprehensive strategies, and accelerated action plans, elevating user research maturity and enhancing UX capabilities.
March 2019 - November 2021
Head of Customer Experience and Market Research,
PostLogistics, Post CH AG, Bern
Managed and led the CX team and beyond, devised comprehensive strategies, implemented action plans, enhanced user research maturity, shifted to strategic product planning, and built UX capability.
October 2017 - February 2019
Head of Digital Business Development, PostLogistics, Post CH AG, Bern
​
Created innovative digital business models, owned Kaloka Marketplace, managed requirements for products, implemented OKRs and Lean UX for efficiency, led transition to outcome-driven roadmaps, and contributed to vision and strategy.
August 2015 - October 2017
Head of Customer- & User Experience, SpeedLedger, Schweden
​
Optimized product strategies through budget analysis, enhanced customer satisfaction and user experience, integrated UX strategy into roadmaps, initiated impactful research programs, resulting in over 30% growth.
August 2009 - August 2015
Head of User Experience, Netonnet Group (Digital Commerce)
​
Designed strategic plans driving revenue growth through enhanced user experience. Analyzed online marketing trends, prioritizing UX for increased profitability. Led transition to UX-focused approach, resulting in substantial revenue gains. Implemented content and checkout process redesigns, achieving significant revenue increases. Established successful information architecture improvements, enhancing user satisfaction. Executed design strategies, boosting upsell revenue. Overhauled digital commerce platform, delivering immediate revenue increase and improving user experience.
January 2009 - August 2009
January 2009 - August 2009
August 2006 - Januar 2009
April 2002 - August 2006
User Experience Designer, Bjurab AB, Halmstad
User Experience Designer, Bjurab AB, Halmstad
Frontend Designer, Usability Expert, Bisnode AB, Stockholm
Frontend Designer, M + R Spedag Group, Muttenz
Some Achievements
-
Facilitated positive changes in people's lives by enhancing products and services.
-
Contributed to revenue growth and cost reduction initiatives.
-
Transformed frustration into a catalyst for prioritization, leading to more user-centered solutions.
-
Shift in approach from feature-driven to problem-solving, resulting in greater flexibility and innovation within the team.
-
Successfully aligned UX improvements with key business objectives, garnering support from stakeholders.
-
Improved team productivity and results through enhancing UX capacity.
-
Elevated awareness of the importance of user experience among stakeholders and team members at various levels of UX maturity.
-
Enhanced collaboration and quality outcomes by fostering a shared understanding and early involvement in the design process.
Certification
-
Certified PO (Scrum.org)
-
Certified Scrum Master (Scrum.org)
-
Leadership (LVF)
-
Center Centre UX Strategy Leaders Program with Jared Spool
Languages
German − Native
English – Fluent
Swedish – Fluent
Strengths
UX Strategy
UX Leadership
User Experience Design
Product Management
Measurement
Research
Facilitation
Agile Frameworks