Hi, I am Florian,
I help teams design human experiences that matter.
Every team has talented people. Too often, great ideas and experience designs fail to create clear impact. My work is about creating clarity and alignment between human experience design and business decisions.
With a passion for improving lives through meaningful human experiences, I bring over 15 years of global experience shaping and scaling high-quality experiences across digital services, products, and the moments in between that matter to people.
I work closely with teams and stakeholders to build shared understanding, uncover what truly matters in real human contexts, and create clear direction for improvement. My focus is on addressing the right challenges with thoughtful structure, collaboration, and research-driven insight.
My approach emphasizes clarity, continuous learning, and measurable impact. By aligning experience strategy, ways of working, and decision-making, I help organizations deliver better experiences, strengthen products and services, increase revenue, and reduce unnecessary complexity and cost.
Kent Mattson
Sales Manager
Florian has the ability to identify improvement points not only for the enduser but also for the company as a hole. With great humility and professionalism, he breaks down the process so that even I understand the importance of change and refinement. Priceless for me in the role of sales manager.
Always generous with his great knowledge and very involved in the task, but also in the well-being of colleagues and friends. Florian goes the extra mile.
Thank you Florian for many great insights.
I can with highest regard recommend Florian.
Sigurdur Helgason
Senior management consultant within Agile, Lean, E-commerce and Digital Transformation
I've seen Florian not only excel at the core elements of his job but also learn other tasks that extend well beyond the scope of his role, like coaching merchandising teams, planning design sprints, leading workshops, and even championing our company's new eCommerce platform.
That's one of the things that's so remarkable about Florian.
He demonstrates not only mastery for his core competencies, but also the ability to take on new projects that are both difficult and critical to the company's growth. In fact, he lead setting up/designing services and experience of our new eCommerce platform aligned with sharp increase in sales growth and employee satisfaction.
This rare mix of productivity and ambition sets a great example for the rest of the company, and explains why everyone loves working with Florian -- no matter their position in the company.
While Florian's work has continued to pay dividends long past his tenure here, I certainly miss working with him every day. I have only optimistic predictions for his career trajectory.
Tatjana Evertsson
IT Project Manager
Besides being a nice and loyal collegue, Florian is an expert in the area of User Experience design, genuinly interested and passionate about his job. He has successfully introduced the area of User Experience design at NetOnNet and initiated several improvements that have resulted in becoming one of the best e-commerce sites for consumer eletronics.
I can highly recommend Florian. He is a nice guy, team player and would make a great asset to any organization.
